Launch Video

A recent launch video for ALSO. by Rivian introduces the new e-bike moving through everyday life in the SF Bay Area, highlighting how it fits seamlessly into city streets, commutes, and weekend rides. The shoot brought together a full creative team on location to capture the bike in motion. On this project, I assisted the photo team on set, supporting composition, continuity, and on-the-fly adjustments to help ensure the stills matched the energy and narrative of the campaign video.